Campaigns

Anyware Cloud hosts an advanced campaign management tool, which is evaulated and executed in Anyware POS in sales mode. To be able to remotely administrate the campaigns from within Business Central, the same capabilities are available as a campaign management module in Business Central.

Introduction

This document describes the campaign management module in Anyware POS Connector for Business Central. Even though this functionality originates from Anyware Cloud, the availability in Business Central enables 3rd party web integrations and custom made web integrations to take advantage of the managed campaign information and to send this information to the web platform as well. However, note that the campaign engine in Anyware POS only exists on the ipad. Not in Business Central.


Scenarios

The functionality covers the following campaign scenarios:

  • Fixed Discount %
  • Fixed Discount Amount
  • Least Expensive Item DIscount %
  • Most Expensive Item Discount %
  • Gift Item
  • Buy X Items, Pay Y Amount
  • Buy X Items Pay For Y Items
  • Fixed Discount Amount, All Items


Prerequisites

There are no prerequisites for this functionality.


Walk through

To create a campaign in Business Central and release it to Anyware Cloud, follow the instructions below:

  1. Open up the list of campaigns, by searching for "Campaigns" in the search pane.
  2. Click "New" to create e new blank campaign.
  3. Fill out a unique code, identifying the campaign.
  4. Apply the different parameters on the different tabs. See below for instructions.
  5. Connect a number of campaign items. See below for instructions.
  6. Click "Release" to send the campaign to Anyware Cloud.
  7. Done!



Campaign properties

The campaign consists of a number of different properties, which are explained below:


Field NameDescription
General
CodeThe primary identifier of the campaign. Maximum 20 characters.
DescriptionA brief description of the offer itself.
External IDSome external ID used for example with e-com integrations, where the code field is insufficient.
Starting DateStarting date for the offer validity.
Ending DateEnding date for the offer validity.
PriorityPriority where several offers exists for the same products.
Last UpdatedIndicating the last updated date time of the offer.
DefinitionBrief text composed from the offer type and the min- and max values.
ActiveIndicates if the offer is active or not.
Created InDisplaying the creational system of the offer: Business Central or Anyware Cloud.
StatusIndicating the release status: Draft or Released.
Promotion
TypeIndicating the type of the current offer.
Min AmountMinimum cart amount of offer validity.
Max Amount (Obsolete)Maximum cart amount of offer validity.
Min Quantity (X)Quantity applied to the offer type, for example "Buy X....".
Value (Y)Value applied to the offer type, for example "Pay Y Amount", or "Pay for Y PCS".
Currency CodeCurrency connected to the offer.
Limitations
AutomaticIndicates if this offer should be auto-applied when valid, or if it needs to be manually applied to the receipt.
Members OnlyIndicates if a member is required.
Combine With Other OffersIndicates if the offer should be able to compine with other offers as well.
StoresDisplayes the stores connected to the offer, if used.
Available in StoresIndicates if the offer should be available in the stores.
Available on E-ComIndicates if the offer should be available on the online platform. This is only used as an indication on the offer. There is no functionality to integrate with external platforms.
Available on Market PlacesIndicates if the offer should be available on external market places. This is only used as an indication on the offer. There is no functionality to integrate with external platforms.


Items

Campaign connected items can either enable the campaign or disable the campaign. The most common use case is that the campaign affects a number of item variants. These are connected to the campaign and "Allowes" the campaign to be enabled on the receipt. But it is also possible to include some item variants which disables the campaign on the receipt. These item variants are indicated with the action "Deny". Below is a list of the fields and properties available on line level.




Field NameDescription
Line TypeIndicates the type of the current line: "Item", "Item Category", "Brand" or "Season".
No.Indicates the corresponding number, based on the line type. For example item number, for line type "Item".
Color CodeIf specified, the campaign will only enable for specified color.
Variant CodeIf specified, the campaign will only enable for specified item variant.
DescriptionDisplayes the description of the current item.
Description 2Displayes the variant description of the current item variant.
Season CodeIf specified, the campaign will only enable for specified season.
Brand CodeIf specified, the campaign will only enable for specified brand.
Action TypeIndicates how to handle and interprete the current line: "Allow", "Deny" or "Gift Item". Gift item will result in a 100% discount on the specified item variant.



Updated: 2024-08-26 11:40 by Håkan Bengtsson